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Research papers

Magazines

A media plan that uses magazines for advertising and targets opinion leaders can make use of two levers which involve interpersonal communication: the first is quantitative because opinion leaders are over-exposed to magazines and have more contacts...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Bruno Schumutz, Eric Vernette
June 13, 2002
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Citation

Schumutz and Vernette (2002a, June 13). Magazines. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/magazines